Founder Growth Lab

THE LAB

A four-week strategic sprint where founders build the revenue system behind their business — then learn how to use AI to execute, refine, and optimize it.

THE REALITY

WHEN MARKETING — AND AI — BECOME REACTIVE

Scattered effort.
Inconsistent messaging.
AI outputs that sound generic.
Opportunities that should convert — don’t.
Activity increases — but revenue doesn’t always follow.

More activity.
Less results.

ALIGN STRATEGY, MARKETING, AND AI WITH REVENUE

THE UNLOCK

Clear positioning.
Offers that sell.
Marketing that generates consistent demand.
AI that supports smarter execution.When the strategy is clear, growth becomes intentional — and scalable.

HOW THE LAB WORKS

THE FORMULA

Founder Growth Lab runs as a focused strategic sprint.Each week, founders work directly on a core part of their revenue engine — with AI integrated into how decisions get made and execution gets done.Market - Define the market you are best positioned to win, and train AI on the language of that market.Offer - Design offers customers clearly understand and buy, then use AI to test, refine, and strengthen them.Demand - Build the marketing system that consistently generates opportunities, with AI supporting content, messaging, and workflow execution.Revenue - Connect everything into a clear growth system and 90-day plan, with AI helping optimize performance over time.

Revenue Growth

THE ENGINE

Growth becomes easier when four elements align:GROWTH
OFFER
DEMAND
SALEFounder Growth Lab helps you design the system that connects them — turning expertise into consistent revenue, and teaching you how to use AI to support that system intelligently.

WHO THIS IS FOR

THE HERO

Expert-led businessesFounder Growth Lab is designed for founders who already have expertise and some traction, but want a clearer, more scalable growth system for the next stage of the business.
Consultants
Service Led Firms
Practitioners
EntrepreneursYou already have expertise.
The lab helps you turn that expertise into predictable demand and revenue — while learning how to use AI as a force multiplier, not a crutch.

Your Revenue Engine

THE PAYOFF

By the end of the lab you will have:• a clearly defined market and positioning
• a refined offer and pricing structure
• a demand generation strategy
• a messaging framework
• a 90-day revenue plan
• an AI-assisted workflow for execution and optimizationEverything aligned around how your business generates revenue — and how AI can help you execute it more effectively.

Small. Focused. Strategic.

GAME ON

4 founders per cohort
4 weeks
Weekly strategy sessionsThis isn’t a lecture series.It’s a focused working lab for founders who want to sharpen strategy, strengthen execution, and learn how to use AI in ways that actually support growth.

READY FOR LIFT OFF

THE MOMENT

The founders who join this lab have one thing in common.They recognize the moment when sharper strategy matters.They know when it’s time to stop relying on fragmented marketing, inconsistent execution, or generic AI output.Founder Growth Lab exists for founders ready to build a stronger system behind the business.Each cohort is limited to four participants to keep the work focused, strategic, and high-touch.

The Facilitator

Tulika M. Chopra

Founder Growth Lab is led by Tulika M. Chopra — a marketing strategist, bestselling author, keynote speaker, and former Chief Digital Officer.For more than two decades, she has helped organizations clarify positioning, shape narratives, and design growth strategies that drive revenue.Now, she helps founders bring that same strategic rigor to the AI era — using AI as a practical layer for execution, refinement, and scale.Founder Growth Lab brings strategic thinking, revenue clarity, and AI-enabled operating discipline to expert-led businesses.

The Next Cohort

SPRING 2026

Founder Growth Lab runs as a focused strategic sprint.Over four weeks, a small group of founders works together to clarify the core drivers of revenue in their business — positioning, offer design, demand strategy, and AI-enabled execution.The format is intentionally small and interactive.• Four weeks of structured strategy work
• Four founders per cohort
• Weekly live strategy sessionsEvery founder receives direct feedback, strategic guidance, and peer perspective.Applications are reviewed for fit and readiness.This is not a course.
It is a working lab for founders actively building a business — and learning how to operate more effectively with AI.

Building for tomorrow

THE INVESTMENT

Founder Growth Lab is intentionally limited to four founders per cohort so each participant receives meaningful strategic attention.Cohort Investment includes:• Four weekly strategy sessions
• Direct feedback on your business strategy
• Access to the Founder Growth Lab framework
• AI integration across positioning, messaging, and executionParticipation is limited to founders actively scaling a business and interested in integrating AI into their processes.

FAQs

Is Founder Growth Lab right for my stage?Founder Growth Lab is designed for founders who already have expertise, a service, or an idea in market — but want a clearer system for generating demand and revenue.Some participants are refining their first offer. Others are established experts whose growth has become inconsistent or overly dependent on referrals.The common thread is this: you see real opportunity in the market and want a clearer strategy for capturing it.

FREQUENTLY ASKED QUESTIONS

What kinds of businesses participate?Founder Growth Lab works particularly well for expert-led businesses, including consultants, advisors, coaches, professional services firms, and founders building knowledge-driven ventures.The lab focuses on the underlying growth system — positioning, offers, demand generation, and revenue structure — so the work applies across many industries.

What actually happens in the sessions?Each session is a focused strategic working session.Rather than lectures or presentations, founders work directly on their own businesses — refining positioning, shaping offers, designing demand strategies, and aligning marketing with how the business actually generates revenue.Participants leave with real decisions made and real progress on their growth system.

Why is the cohort limited to four founders?Founder Growth Lab is intentionally limited to four founders so the work can stay focused and strategic.Every founder arrives with different markets, offers, and growth challenges. The small cohort format allows the sessions to stay specific to the businesses in the room.The goal isn’t a large program.
The goal is meaningful progress.

Can my company sponsor my participation?Some participants choose to have their participation supported by their company, particularly if they hold leadership roles or are building ventures connected to their professional work.Founder Growth Lab focuses on strategic thinking around positioning, growth systems, and market strategy — skills that are valuable inside organizations as well as within founder-led ventures.If sponsorship is something you are considering, we’re happy to provide documentation that may help support the request.

How do I know if this is the right moment?Many founders join when they sense that their business has reached an inflection point — when the next stage of growth requires more clarity and structure.If you see opportunity in the market but feel that your marketing, offers, or growth strategy haven’t fully caught up yet, this is often the right moment to step back and build the system behind the growth.